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Molson Coors Canada to provide million-dollar taxi giveaway

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Molson Coors Canada to provide million-dollar taxi giveaway

Free Hailo taxi credits to support safer Holiday Season

NEWSCANADA-PLUS           NEWS   WATCH   —News WATCH - Molson Coors Canada to provide million-dollar taxi giveaway

MONTREAL, Nov. 27, 2013 /CNW Telbec/ – Molson Coors Canada and Hailo, the Montreal taxi app, have today announced a deal that will offer one million dollars in free taxi credits to Montrealers this Holiday Season.

Throughout December, licensed establishments in Montreal will be offering $10 taxi credits to their customers in order to help promote responsible celebrations. The credits can be redeemed using the free Hailo taxi app. The partnerships with local bars was secured with the support of Molson Coors Canada.

“We are proud to be part of this initiative for safe holiday travel,” says Sébastien Charbonneau, Director, Corporate Affairs, Molson Coors Canada. “It’s in line with our commitment to helping consumers make responsible choices when they’re celebrating. We encourage Montrealers to take advantage of this option for a safe ride home during the holiday season.”

Launched earlier this month, Hailo is the world’s largest taxi app and enables passengers to hail and pay for licensed Montreal taxis with just two taps on their smartphone.

Jeff Desruisseaux, General Manager, Hailo Montreal, added; “We’re proud to be partnering with Molson Coors and so many of Montreal’s bar and restaurant owners.  We genuinely hope the taxi offer will be shared as widely as possible in order to help make this Montreal’s safest Holiday Season yet.”

The $10 taxi credit offer, which is also available to Hailo passengers in Toronto, will be distributed in the form of unique promo codes available at over 85 licensed establishments in Montreal until midnight, December 31st.

Hailo is available as a free download from the App Store and Google Play. Simply search for “Hailo”.

For the complete list of participating bars and restaurants, please visit http://blog.molson.com/community/2013/11/27/avez-vous-une-portedesortie-pour-un-retour-securitaire-a-la-maison/

About Molson Coors Canada Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K., Ireland and in many Eastern Europe countries through Molson Coors Europe. Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company visit the company’s Web site,www.molsoncoors.com.

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